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E-Commerce Engineering Blog

Technical insights on Shopify development, conversion rate optimization, and performance engineering for scaling DTC brands.

Shopify Liquid Development: Beyond Basics
Development January 5, 2026

Shopify Liquid Development: Beyond Basics

Advanced Liquid techniques for building custom Shopify stores that scale. From section architecture to metafield optimization.

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CRO That Actually Works for 7-Figure Brands
CRO January 8, 2026

CRO That Actually Works for 7-Figure Brands

Forget generic A/B testing. Technical CRO strategies that consistently lift conversion rates for scaling DTC brands.

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Why Your Shopify Store Speed Impacts Revenue
Performance January 10, 2026

Why Your Shopify Store Speed Impacts Revenue

Every 0.1s improvement in page load time can increase conversion rates by 8%. Learn to technical factors slowing down your store.

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