Turn Wasted Traffic
Into Profit.
We re-engineer Shopify stores for speed and conversion.
Stop burning ad spend on a broken funnel.
How we find revenue leaks in a Shopify store.
A 5-minute walkthrough of the audit, build, and measurement system we run on every engagement.
Placeholder · Full video embeds here after recording.
A few DTC brands we've worked with
The "Ad Arbitrage" Era
Is Over.
Hi, I'm Arkodeep.
Three years ago, you could slap a generic theme on Shopify, run FB ads, and get 6x ROAS. Those days are gone.
CAC is rising. Customers are smarter. If your store looks like a template, they will leave.
You don't need "prettier" designs. You need a store that is engineered to convert. That is where I come in.
Why we're different from your last Shopify agency.
Three things most agencies skip. All three are the reason your CVR is still flat.
We read your data before we design a single pixel.
Most Shopify agencies open Figma on day one. We open your GA4 funnel, Clarity session recordings, and Lighthouse report. The only fixes that ship are the ones we can tie back to a number in your own analytics.
You hear from us every two weeks. Not every quarter.
A 30-minute call every fortnight covering what we tested, what moved CVR, and what we're shipping next. Your CVR and LCP numbers land in the same Slack channel your team already uses.
AI where it helps. Us where it matters.
We use AI to move faster on scaffolding, schema, and content drafts. The architecture, the test decisions, and the Lighthouse benchmarks are ours. Stores end up at sub-1.5s LCP because every commit is reviewed, not because we typed it by hand.
Live in three weeks. Compounding after.
Five stages. A tight 3-week ramp. Focused on conversion from day one.
Prioritize
Kickoff call. We agree on the top revenue levers before we dig in. No work starts without aligned scope.
Diagnose
Deep-dive on the prioritized areas. GA4, Clarity recordings, Lighthouse. Output: ranked list of fixes with revenue impact.
Engineer
Design and build. Theme architecture, PDP and checkout rewrite, Core Web Vitals pass. AI-accelerated, human-reviewed.
Launch
Go-live. Monitor CVR, AOV, checkout rate, LCP in real-time. First measurable lift typically lands here.
Iterate
Monthly test cycles. Bi-weekly strategy calls. A live roadmap, plus a short written report at month end.
Prioritize
Kickoff call. We agree on the top revenue levers before we dig in.
Diagnose
Deep-dive with GA4, Clarity recordings, Lighthouse. Ranked list of fixes with revenue impact.
Engineer
Design and build. Theme, PDP, checkout, Core Web Vitals. AI-accelerated, human-reviewed.
Launch
Go-live. Monitor CVR, AOV, checkout, LCP. First measurable lift typically lands here.
Iterate
Monthly test cycles. Bi-weekly calls. Live roadmap plus a short monthly report.
What the dashboards show.
Shopify analytics from two active engagements. Stores anonymized here, names available on request under NDA.
Top-of-funnel was healthy, checkout was leaking. Rebuilt PDP, simplified cart, fixed mobile LCP. Pushed into the top 20% of Shopify.
Classic checkout friction: shipping cost surprise on mobile. Rebuilt cart drawer, surfaced shipping estimates upstream, simplified the address form.
What the Research Shows
Independent data on what structured CRO and performance engineering deliver for DTC brands.
Average cart abandonment rate
Across 49 independent studies, Baymard found that over 70% of shoppers who add to cart never complete checkout. Structured CRO systematically recovers that revenue.
Conversion drop per additional second
Each extra second of load time costs 4.42% in conversion rate. 53% of mobile visitors abandon pages that take more than 3 seconds to load.
Top 20% of Shopify stores convert here
The average Shopify store converts at 1.4 to 1.8%. The top 20% sit at 3.2% and above. Closing this gap on existing traffic is the core objective of structured CRO.
Everything you need to scale. Under one roof.
Four pillars, one team, one roadmap. CRO-first, performance-backed, analytics-driven.
Conversion Rate Optimization
- › Funnel analysis across GA4 and Clarity
- › Test roadmap prioritized by revenue impact
- › PDP, collection, cart, and checkout optimization
- › Offer and pricing experiments
- › Monthly CVR report
Shopify Theme Development
- › Custom theme build on Shopify 2.0 (Liquid)
- › AI-accelerated scaffolding, human-optimized delivery
- › Section-level schema so merchandisers ship without dev
- › No Shogun, no Pagefly, no bloat frameworks
- › Full Git version control plus staging environment
Performance & Core Web Vitals
- › Mobile LCP under 1.5s target
- › CLS and INP pass on PDP and collection pages
- › Image pipeline: WebP, responsive sets, lazy-load
- › Third-party script audit and deferral
- › Monthly Lighthouse report
Analytics, Tracking & Reporting
- › GA4 setup with enhanced ecommerce events
- › Microsoft Clarity heatmaps and session recordings
- › Pixel and conversion API fixes (Meta, Google)
- › Bi-weekly strategy calls
- › Slack access, monthly written report
We find the leaks, build the fixes, and measure the lift.
No vanity work.
We do not sell button-color tests or vague design retainers. We start with analytics, session recordings, speed data, and funnel friction. Then we ship the fixes most likely to move conversion rate, checkout rate, average order value, or revenue per session.
Recent Shopify analytics wins include +38% sessions converted and +48% checkout rate lift. We use those numbers as proof of method, not as a blanket promise for every store.
Ready to lower your CAC?
Let's audit your store. No sales scripts. Just a developer looking at your data.