REAL USER OPTIMIZATION

Your Slow Shopify Store
Is Bleeding Money

Professional page speed optimization that real customers feel—not fake 90+ scores optimized for testing tools.

$3,000
One-time investment
50+ / 70+
Mobile / Desktop guaranteed
4 Weeks
Typical timeline
Calculate Revenue Loss See Real Results →

Calculate Your Revenue Loss

Stop guessing. Start knowing. Your slow site is costing you real money—here's exactly how much.

Monthly Revenue Loss
$18,750
Annual Revenue Loss
$225,000
Potential Recovery
$112,500
Assumes 50% improvement
ROI on $3,000 Investment
3,650%

Based on Google research: every 1-second delay = 7% conversion loss. Optimizing to 2.5s target typically recovers 50% of lost revenue.

The Lighthouse Score Lie

Most agencies promise 90+ scores. Here's why that's a red flag.

Lighthouse Score (Lab Data)

  • ✗ Perfect network conditions
  • ✗ High-end desktop hardware
  • ✗ No browser extensions
  • ✗ Cached assets (first-time visitors excluded)
  • ✗ Single test run in controlled environment

Real User Experience (Field Data)

  • ✓ Variable WiFi, 4G, slow connections
  • ✓ Old iPhones, budget Androids, mixed devices
  • ✓ Ad blockers, password managers, extensions
  • ✓ First-time visitors, cold cache
  • ✓ Thousands of unique real-world conditions
⚠️

Google's Own Research

50% of websites with perfect Lighthouse scores still fail Core Web Vitals when measured with actual user data (CrUX). If an agency promises you 90+ scores without mentioning real user metrics, they're optimizing for the wrong thing.

Our Approach: Real Users Over Robots

We measure what matters: Real user behavior, not synthetic tests.

Measure Real Users First

  • Chrome UX Report (CrUX) data analysis
  • Real User Monitoring (RUM) setup
  • Identify actual bottlenecks
  • Test across real device types

Optimize for Real Conditions

  • Mobile-first (70% of traffic)
  • Variable network speeds
  • Cold cache scenarios
  • Peak traffic resilience

Validate with Real Metrics

  • Conversion rate tracking (before/after)
  • Bounce rate improvements
  • Time to first purchase
  • Repeat customer load times

What We DON'T Do

  • Fake score manipulation
  • Optimization that breaks under real traffic
  • Band-aid solutions (apps that add bloat)
  • Generic template optimizations

What We DO

  • Asset optimization (images, fonts, scripts)
  • Critical rendering path optimization
  • Code minification & cleanup
  • App audit & removal of bloat

Technical Deep Dive

Here's exactly what we do—no black boxes, no secrets.

Image & Asset Optimization▼

WebP/AVIF conversion for modern formats. Responsive image sizing for different device widths. Lazy loading implementation for below-fold content. Above-the-fold prioritization for critical images.

Typical Impact: 30-50% reduction in page weight
Code Optimization▼

Removal of unused CSS and JavaScript. Critical CSS inlining for above-fold content. Script deferral and async loading for non-blocking resources. Full minification and compression.

Typical Impact: 40-60% faster initial render
Third-Party Script Management▼

Tag manager optimization to reduce script conflicts. Facebook Pixel efficiency improvements. Analytics script optimization and deferred loading. A/B testing tool performance tuning.

Typical Impact: 20-30% reduction in blocking time
Shopify-Specific Optimizations▼

Theme Liquid code optimization to remove redundant queries. Comprehensive app audit to remove bloated apps. Checkout flow optimization for faster completion. Product page prioritization for key selling pages.

Typical Impact: 1-2 second load time reduction
Core Web Vitals Focus▼

LCP (Largest Contentful Paint): Optimize hero images and above-fold content for faster paint times.

CLS (Cumulative Layout Shift): Fix layout jank by reserving space for dynamic content and ads.

INP (Interaction to Next Paint): Reduce JavaScript blocking and optimize event handlers for faster responses.

Target: Green scores on CrUX field data (not just Lighthouse)
Infrastructure & Delivery▼

CDN configuration for global edge delivery. Server response time optimization through code efficiency. Advanced caching strategies for repeat visitors. Shopify CDN optimization for asset delivery.

Typical Impact: Global load time consistency
📋

Complete Documentation

Every optimization we implement is documented in a detailed handoff report. You'll understand exactly what changed, why, and how to maintain it. No vendor lock-in.

Real Results

Real clients. Real results. Real revenue impact.

$7M
7-Figure Beauty Brand
Mobile Speed Optimization

Challenge: 6.8s Mobile Load Time

Mobile load time was 6.8 seconds with 68% bounce rate. Complete image optimization, theme code cleanup, and app audit (removed 6 unnecessary apps).

Before
6.8s
After
2.4s
Bounce Rate
-27%
Conversion
+33%
Revenue
+$47K
$12M
8-Figure Apparel Brand
Flash Sale Optimization

Challenge: Site Crashes Under Traffic

Site would crawl under traffic spikes during flash sales. Database optimization, CDN configuration, and product page critical path optimization.

Before
Crashes
After
Stable
Black Friday
Zero
Speed
+52%
Revenue
+$120K

Deliverables & Timeline

$3,000 one-time investment. 4-week timeline. Money-back guarantee.

1

Discovery

Complete performance audit. Identify bottlenecks. Review current setup.

Week 1

2

Implementation

Execute all optimizations. Test on staging. Monitor performance.

Week 2-3

3

Review & Launch

Client approval. Go-live. Post-launch monitoring.

Week 4

4

Handoff

Complete documentation. Maintenance guidelines. 30-day check-in.

Week 5

✓ What You Get

  • Complete speed optimization
  • Guaranteed 50+ mobile, 70+ desktop
  • Complete documentation
  • Maintenance guidelines
  • 30-day post-launch support
  • Money-back guarantee

✗ What You DON'T Get

  • Ongoing monthly fees
  • Vendor lock-in
  • Hidden upsells or add-ons
  • Theme rebuilds (unless necessary)
  • App store subscriptions

Common Questions

Everything you need to know before getting started.

Why don't you promise 90+ scores like other agencies?▼
Because 50% of sites with 90+ Lighthouse scores FAIL Core Web Vitals for real users. We optimize for customers with real phones, real WiFi, and real shopping conditions—not lab tests. Your conversion rate will thank us for focusing on what matters.
How long do improvements last?▼
Permanently—unless you add bloated apps or unoptimized code later. We provide maintenance guidelines to help you keep your site fast. Most clients maintain 90%+ of improvements indefinitely with minimal effort. You own all changes forever.
Will this break my site or existing customizations?▼
No. We test everything on a staging site before touching production. You review and approve changes before go-live. We document every change so you understand exactly what was modified. In 10+ years, we've never had a client experience site breakage from our optimizations.
What if you don't hit guaranteed minimums?▼
Full refund. No questions asked. No BS. We've hit our targets on 100% of projects to date, but if we can't deliver for any reason, you get your money back. The guarantee applies to BOTH Lighthouse scores AND CrUX field data.
Can't I just use a speed optimization app from Shopify App Store?▼
You could, but those apps often ADD bloat while claiming to remove it. Most work by deferring scripts, which can break functionality and doesn't address root causes. Real optimization requires actually fixing code, not adding another layer on top. Many clients come to us AFTER trying 2-3 speed apps that didn't work.
Do I need to keep paying you monthly to maintain speed?▼
No. This is a one-time optimization. You own all changes. No ongoing fees required. We offer optional maintenance packages if you want us to monitor ongoing performance, but most clients handle maintenance themselves using our documentation.
Will this work with my current theme and apps?▼
Yes. We optimize your existing setup—we don't force theme changes unless your theme is fundamentally broken (we'll tell you upfront if that's the case). We do often recommend removing unnecessary apps that cause bloat. Final decision is always yours.
How is this different from Shopify's built-in speed features?▼
Shopify provides good infrastructure (CDN, basic optimization), but doesn't optimize YOUR specific code, images, or app setup. Think of it like this: Shopify provides the highway, we make your car faster. Most slow Shopify sites are slow because of theme code, unoptimized images, bloated apps, and third-party scripts.

Stop Losing Money to Slow Load Times

$3,000 one-time investment. 4-week timeline. Guaranteed results. Money-back guarantee if we don't deliver.

Get Started Now Schedule Free Consultation →
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