RESEARCH-DRIVEN CRO

Turn Your Existing Traffic
Into Revenue

Full-service CRO for 7-figure DTC brands. We combine behavioral research, systematic testing, and development to architect higher-converting storefronts.

3.2x
Average ROI in 90 days
80% / 20%
Research to Testing Ratio
$4,000
Per month, full-service team

You're Already Losing Revenue

And you probably don't even know it.

97% of Visitors Leave Without Buying

You're spending thousands on paid acquisition every month, but nearly all that traffic exits without converting. That's not a marketing problem—that's a conversion problem.

Your Conversion Rate Has Plateaued

You've been stuck at the same conversion rate for 12+ months despite growing traffic. The problem isn't volume—it's your funnel architecture.

You're Guessing, Not Knowing

Your team is making changes based on intuition instead of data. Every failed test is lost revenue you'll never recover.

What If You Could Increase Revenue 30-40% Without More Ad Spend?

Improving conversion from 2% to 3% (50% relative increase) can equal 6-12 months of ad scaling work. Without spending a dollar more on acquisition.

CRO Isn't A/B Testing

It's revenue architecture. 80% research, 20% testing.

What Most Agencies Do

  • Random A/B tests without strategy
  • Surface-level changes only
  • No research or hypothesis validation
  • Test button colors and headlines
  • Single test per month at most

What We Do

  • Behavioral research first
  • Systematic testing roadmap
  • Full-funnel optimization
  • Data-driven hypothesis framework
  • 2-4 simultaneous tests

Quantitative Analytics

Identify where users drop off (Google Analytics, heatmaps, session recordings)

Qualitative Research

Understand WHY they drop off (user interviews, surveys, usability testing)

Behavioral Psychology

Apply principles of persuasion, trust, and decision-making

Systematic Testing

Prioritized test roadmap using PIE/EPIC frameworks

Full-Funnel Optimization

From ad click to post-purchase (not just homepage)

Our 6-Phase Methodology

A proven framework for systematic revenue growth.

1

Discovery & Audit

  • Analytics deep-dive (GA4, Clarity)
  • Heatmaps and session recordings
  • Competitive benchmarking
  • Technical assessment
  • Qualitative research (surveys, interviews)

Week 1-2

2

Hypothesis Generation

  • PIE framework prioritization
  • Research-backed test ideas
  • Revenue impact estimation
  • 90-day test roadmap
  • Documentation & learning repo

Week 3

3

Design & Development

  • High-converting UX design
  • Figma prototypes
  • Shopify theme development
  • App integrations
  • Mobile-first implementation

Week 4-5

4

Testing & Validation

  • A/B test launch
  • Statistical significance monitoring
  • Real-time performance tracking
  • Winner identification
  • Learning documentation

Week 6-8

5

Implementation & Scale

  • Winner deployment to 100%
  • Post-purchase upsells
  • Email flow optimization
  • Cart recovery strategies
  • Revenue tracking setup

Week 9-10

6

Iterate & Optimize

  • Quarterly deep-dive audits
  • New hypothesis generation
  • Test expansion to new pages
  • Revenue compounding
  • 90-day roadmap refresh

Ongoing

Full-Service Team Advantage

Strategy, design, and development—all included.

CRO Strategist

Research-driven hypotheses, test roadmap, revenue optimization strategy.

UX/UI Designer

High-converting design, Figma prototypes, conversion-focused UI.

Shopify Developer

Theme development, app integrations, custom functionality.

💡

Why Full-Service Beats Freelancers

Hiring this team in-house would cost $25k+/month in salaries alone. Plus software, tools, and management overhead. You get the entire team for $4k/month. No long-term contracts. Cancel anytime.

Strategy
Design
Development

Results We've Delivered

Real clients. Real revenue lift. Measurable ROI.

$15M
Skincare Brand
12-Month Engagement

Full-Funnel CRO

Research-driven optimization across homepage, product pages, checkout, and post-purchase flows.

Conversion Lift
+42%
Revenue Added
$480K
ROI
8x
$8M
Apparel Brand
6-Month Engagement

Checkout Optimization

Reduced friction in multi-step checkout with trust signals and simplified flow.

Completion
+28%
Revenue Added
$320K
AOV Lift
+18%

What's Included

$4,000/month for full-service CRO team.

✓ Included

  • Full CRO strategy (research + testing)
  • UX/UI design and prototyping
  • Shopify theme development
  • 2-4 simultaneous A/B tests
  • Quarterly deep-dive audits
  • Bi-weekly strategy calls

✗ Not Included (Available as Add-ons)

  • Major site redesigns
  • Custom app development
  • Paid media management

Is CRO Right For Your Brand?

Honest assessment—we're selective about who we work with.

✓ You're a Great Fit If:

  • Your brand generates $1M+ in annual revenue
  • You receive 40,000+ monthly site visitors
  • You're spending $10k+/month on paid acquisition
  • Your conversion rate has plateaued or declined
  • You're willing to commit to at least 90 days

✗ You're NOT a Fit If:

  • You're generating <$500k annually
  • You're still figuring out product-market fit
  • You need a complete site redesign
  • You expect results in 30 days
  • You don't have budget for paid traffic

We turn away 60% of inbound inquiries because they're not the right fit. CRO is powerful, but it's not magic. It requires traffic, time, and trust in process. If you meet the criteria above, we're confident we can drive 3x+ ROI in 90 days.

Common Questions

Everything you need to know before getting started.

How quickly will I see results?
Most clients see their first winning test within 30 days. However, CRO is a compounding process—the real ROI comes from stacking multiple improvements over 90-180 days. We typically see 3x+ ROI by day 90. Expect meaningful revenue lift within 60 days, but give us 90 days to truly compound results.
What's the minimum commitment?
We require a 90-day minimum commitment. CRO is iterative and research-driven—meaningful results require at least 3 months. After 90 days, you can continue month-to-month or cancel anytime with 30 days' notice.
How is this different from other CRO agencies?
Three key differences: 1) We're full-service (strategy + design + dev), not just consultants. 2) We specialize in Shopify DTC brands, not general ecommerce. 3) We run 2-4 tests simultaneously vs. 1 test/month at most agencies = faster compounding.
Do you guarantee results?
We don't guarantee specific percentages because every brand is different. However, we're confident enough in our process that if we don't deliver measurable improvement in 90 days, we'll work an additional 30 days at no cost. Note: This requires your minimum traffic thresholds.
Will testing break my site or hurt conversions?
No. We use industry-standard A/B testing platforms that split traffic between control (your current site) and variations. If a test is losing, we stop it immediately. Your site is never at risk.
Do I need to involve my dev team?
No. That's the advantage of our full-service model. We handle all implementation. Your dev team can stay focused on product/feature development.
What if I don't have 40k monthly visitors yet?
If you're below statistical threshold, we can still work together, but we'll focus on qualitative optimization (user research, best practices, UX improvements) rather than A/B testing. Once you hit 40k/month, we'll shift to systematic testing.
Can you help with email, post-purchase, or upsells?
Yes. We consider CRO to covers the entire customer journey. This includes landing pages, product pages, cart/checkout, and post-purchase email flows/upsells. We optimize the entire revenue engine.
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Technical Shopify Development & CRO for scaling DTC brands.

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