GrowWithCRO VSL Script — V2

90-Day Shopify Landing Page Sprint

Slide deck: VSL-2-gamma.pdf (10 slides, no About Me) Format: Spoken to camera. Conversational. No teleprompter tone. Target length: 9-11 minutes [slide change] = advance the deck at this exact moment Delivery notes in [brackets] — do not read aloud

SLIDE 1 — COVER

"Your ads are working. Your landing pages are not."

[This slide is visible before you start speaking. Hold for 2-3 seconds, then begin.]

[SCENE 1 — HOOK] (0:00–0:40)

Archetype: Contrarian — say the thing most people push back on, with no softening

[Camera on you. Slide 1 still visible. Speak directly. No intro, no greeting.]

Stop optimising your ads.

If your Shopify store is converting under 2% on paid traffic, more ad spend is not your answer. Better creative is not your answer. A new audience is not your answer.

The ad is not the problem. The ad got the click.

Your landing page lost the sale.

[slide change → Slide 2: "You are optimising the wrong thing."]

[SCENE 2 — THE REAL PROBLEM] (0:40–2:30)

Here is what I see constantly with DTC brands.

They are spending anywhere from five thousand to fifty thousand dollars a month on ads. The creative is good. The targeting is dialled in. The CPC looks reasonable. But when you look at the conversion rate on the landing page — it is sitting at one percent. Sometimes below.

And instead of fixing the page, brands do one of three things. They go back into the ad account and start tweaking. They launch a new creative. They test a new audience. Or they just wait, hoping the algorithm figures it out.

None of that fixes the actual problem.

Ad spend is rising every quarter. Your CPC is under control. But your conversion rate is still under two percent — and that gap is where your profit is disappearing.

The problem is not the ad. It is where the ad sends people.

[slide change → Slide 3: "Cold traffic needs a different page entirely."]

[SCENE 3A — WHY COLD TRAFFIC IS DIFFERENT] (2:30–3:30)

Your Shopify store was built for people who already know you.

Cold traffic is completely different. Someone who clicked an ad and has never heard of your brand before needs to be met with a completely different experience.

One clear message matched to the ad angle. Proof up front, before they scroll. No navigation, no distractions. One job: convert.

Your homepage cannot do all of that. A dedicated landing page can.

[slide change → Slide 4: "You have probably already tried the obvious fixes."]

[SCENE 3B — WHY THE USUAL FIXES DO NOT WORK] (3:30–5:00)

And I know you have probably already tried the obvious fixes.

You tweaked the theme. Changed a button, moved a section, updated the headline. CVR did not move. Because design changes do not fix message-market mismatch.

You hired a designer. You got a beautiful page. And it still did not convert. Because designers optimise for aesthetics — not cold traffic psychology.

You ran A/B tests. The data came back inconclusive after a few weeks. Because you were testing on the wrong page — your homepage or product page — with mixed traffic, no single angle, and no clear control.

And eventually you accepted it. You decided your conversion rate was just what it is for your category.

It is not.

[slide change → Slide 5: "One dedicated landing page per ad angle. Built. Tested. Iterated."]

[SCENE 4 — THE MECHANISM] (5:00–6:30)

The brands scaling profitably on paid traffic have figured out one thing: every ad campaign needs its own dedicated landing page, built specifically for the person that ad is reaching.

Here is how the 90-day sprint works.

First, research. Before we write a single line of copy, we map your buyer's objections, their language, and exactly what they need to see before they say yes.

Second, build. We build a dedicated Shopify landing page for your active ad angle. One page. One message. One CTA.

Third, test. We run it against your current control and measure what actually matters: CVR, checkout rate, and revenue per visitor.

Fourth, iterate. We improve based on the data until the new page beats the control. Then we do it again on the next angle.

[slide change → Slide 6: "What this looks like in practice."]

[SCENE 5 — SOCIAL PROOF AND RESULTS] (6:30–8:00)

Let me show you what this looks like in practice.

One store we worked with saw their conversion rate go up 38 percent. Another saw their checkout rate increase by 48 percent. These are not outliers — these are what the numbers look like when you stop sending cold traffic to a page that was never built for them.

The slides you are looking at right now show some of the actual redesigns behind those results. Every store you see in this deck went through the same process: research, build, test, iterate.

And if you go through the sprint and you are not happy with what we deliver — you are covered. That is not a "pay upfront and chase a refund" situation. It is a straightforward guarantee: if we do not move your numbers, you do not owe us.

[slide change → Slide 7: "25+ DTC brands. 5 years. One methodology."]

[Hold this slide for a beat while you finish the sentence below.]

We have done this across 25 plus DTC brands over five years. 5-star Trustpilot rating. And every engagement is backed by a 100% money-back guarantee. If your sales do not increase, you pay nothing.

[slide change → Slide 8: "The 90-day sprint - what is included."]

[SCENE 6 — THE OFFER] (8:00–9:30)

Here is exactly what you get in the sprint.

We build dedicated Shopify landing pages for your active paid campaigns. Not templates. Built specifically for your offer, your audience, and your ad angles.

We set up the testing framework so you can see clearly what is working and what is not.

We run every new page against your current control. We iterate based on real conversion data.

You do not manage a designer. You do not write a brief and wait six weeks. We build. We test. You see the numbers move.

[slide change → Slide 9: "This is for you if:"]

[Hold on screen. Speak through the fit criteria.]

This is for you if you are a DTC Shopify brand already spending on paid traffic — Facebook, Instagram, Google, or TikTok — and your CVR on those campaigns is under 3%. You want pages built and tested, not just recommended.

If you are not running paid traffic yet, or you are looking for a full store redesign, this is not the right fit. And that is fine — I would rather tell you that upfront than take your money for something that will not move your numbers.

[slide change → Slide 10: "Book your free Shopify audit."]

[SCENE 7 — CTA] (9:30–end)

[Soften slightly. This is one operator talking to another. No pressure.]

The first step is simple.

Click the button below and book a free 30-minute Shopify audit. We will look at your store, your traffic, and your current landing pages together. I will tell you honestly whether the sprint is the right fit for where you are right now.

And if it is not, you will still leave with three specific things you can fix on your pages today. No commitment. No sales pitch.

If you are spending on ads and your store is not converting the way it should — book the audit. Let us look at the numbers together.

[End. Hard cut. No outro.]

Slide Sequence Reference

Word Count and Timing Reference

Delivery Notes

• The hook lands harder if you pause for one full second after "Stop optimising your ads." Let it sit.
• Pause after each result number: "...38 percent." [pause] Then continue.
• Slide 7 (credibility bar): glance at it briefly, then look back to camera. Shows you are pointing to evidence, not reading from it.
• Slide 9 (fit qualifier): you can gesture toward it slightly. Makes the "this is for you" framing feel more deliberate.
• End on camera, not on the slide. Look directly into the lens for the final CTA line.