Format: Spoken to camera. Conversational. No teleprompter tone. Target length: 9-11 minutes (~1,400-1,650 words at 150 wpm) Delivery notes in [brackets] — do not read aloud
[No intro. No music. No "Hey everyone." Start mid-thought, like the viewer is already in a conversation.]
If you are running paid ads on Facebook or Google, and your Shopify store is getting traffic but the sales are not where they should be — I want you to pay attention to this, because what I am about to share is probably the single most important thing you can fix right now.
This is not about your ads. Your ads might be perfectly fine.
The problem is the page your traffic is landing on. And that one problem is costing you more than you think.
Here is what I see constantly with DTC brands.
They are spending anywhere from five thousand to fifty thousand dollars a month on ads. The creative is good. The targeting is dialled in. The CPC looks reasonable. But when you look at the conversion rate on the landing page — it is sitting at one percent. Sometimes below.
And instead of fixing the page, brands do one of three things.
They go back into the ad account and start tweaking. They launch a new creative. They test a new audience. Or they just wait, hoping the algorithm figures it out.
None of that fixes the actual problem.
The issue is that your landing page was not built for cold traffic. It was built to look good. And looking good and converting cold traffic are two very different things.
Cold traffic means someone who has never heard of your brand before sees your ad, gets curious, clicks through — and now they are on your page. They do not know you. They do not trust you. And they are reading everything, even when it feels like they are not.
If your page is not built to meet that specific person at that specific level of awareness, they leave. And you just paid for that click.
Now multiply that by every day you are running ads. That is your leak.
I have spoken to hundreds of Shopify founders over the last five years. And the pattern is always the same.
First they try tweaking the theme. Change a button colour, move a section around, update the headline. And nothing moves. Because the problem was never the design — it was the message.
Then they hire a designer. And they get a beautiful page. Genuinely stunning. And still the CVR does not move. Because the designer built what looked good to them, not what converts cold traffic.
Then they decide to run A/B tests. Good instinct. But they are testing on the homepage or the product page — pages with mixed traffic, no clear angle, no single point of focus. The data comes back inconclusive and they stop.
And eventually they just accept it. They decide their conversion rate is "just what it is" for their category.
It is not.
The brands that are scaling profitably on paid traffic have figured out one thing: every ad campaign needs its own dedicated landing page, written for the specific person that ad is reaching, with one job — get the click to convert.
That is the thing they are not testing. That is the lever they are not pulling.
My name is Arko. I run GrowWithCRO.
For the last five years, I have been building and testing Shopify landing pages for DTC brands running paid traffic. Not redesigning stores. Not setting up apps. Specifically: campaign landing pages built for conversion.
And what I have learned is that there is a very repeatable process for this.
Step one is research. Before we write a single line of copy or design a single section, we look at what your buyer actually needs to see before they can say yes. What objections they have. What language they use. What proof matters to them. What your competitors are saying that you are not.
Step two is build. We take that research and build a dedicated landing page for your ad angle. One page, one message, one CTA. No distractions.
Step three is test. We run that page against whatever you are currently sending traffic to. Your control. And we measure what actually matters: conversion rate, checkout rate, revenue per visitor.
Step four is iterate. We take what the data tells us and we improve. We do this across multiple angles, multiple audiences, multiple offers. And every iteration narrows in on what converts.
That is the 90-day sprint.
Let me give you some real examples of what this looks like in practice.
Pavel runs a pet supplement brand based in the Czech Republic. When we started working together, his paid traffic was converting at under two percent. Within the 90 days, we built and tested dedicated pages for his core ad angles. His CVR went up by 38 percent. That is not a small number when you are spending on paid ads every day.
Elizabeth runs Exponent Beauty in the US. Similar situation — good product, strong ads, but the page was not converting the way it should. We rebuilt the landing page architecture for her main traffic campaigns. Her checkout rate went up 48 percent.
An agency in Australia, PLAIN Works, brought us in for a client running Shopify. They needed someone who could build fast and build to a brief. We delivered every page on time, to spec, and the client saw measurable improvement in their conversion metrics.
We have done this across more than 25 DTC brands in the last five years. Different categories, different markets, different price points. The methodology works because it is built on data, not guesswork.
Here is exactly what the 90-day sprint includes.
We build dedicated Shopify landing pages for your active paid traffic campaigns. These are not templates dropped into your store. They are built specifically for your offer, your audience, and your ad angles.
We set up the testing framework so you can see clearly what is working and what is not.
We run the pages against your current control and we iterate based on the results.
You do not manage a designer. You do not write a brief and wait six weeks. You get pages built, deployed, and tested.
And here is the guarantee: if your sales do not increase over the 90 days, you get your money back. Full stop. No partial refund. No "we need more time." If the pages we build do not move your numbers, you pay nothing.
That guarantee exists because we are confident in the methodology and we have seen it work across enough categories to know it is not a fluke.
The first step is the free Shopify audit.
Click the button below and book a 30-minute call. We will look at your store, your ad traffic, and your current landing pages together. I will tell you honestly whether the 90-day sprint is the right fit for where you are right now. And if it is not, I will still give you three specific things you can fix on your current pages today.
There is no sales pitch. No commitment. Just an honest look at what is happening and what can change.
If you are spending on ads and your store is not converting the way it should — book the audit. Let us look at the numbers together.
[End. No outro music needed. Hard cut works fine.]
| Scene | Words (approx) | Time (at 150 wpm) |
|---|---|---|
| Hook | 110 | 0:44 |
| Real Problem | 295 | 1:58 |
| Why Fixes Fail | 295 | 1:58 |
| Mechanism | 270 | 1:48 |
| Social Proof | 235 | 1:34 |
| The Offer | 200 | 1:20 |
| CTA | 155 | 1:02 |
| Total | ~1,560 | ~10:24 |